Brands Need to Stop Trying to Play Hero
Brands that serve the needs of consumers naturally become part of their stories—and who better to tell your brand story than a hero? Look to Toms Shoes as a good working example of the … Also, whether you call them consumers, guests, customers or …
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State Lawmakers Ramp Up Attention to Data Privacy
As part of a budget deal approved by lawmakers, the state will create a new position of chief privacy officer to work with local education agencies and make recommendations about the best ways to protect student data. Florida A bill that passed the …
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